By application only
Exclusive NYC deal flow for a select circle of partners
Provenance Capital is not a lead marketplace. We place a limited number of vetted capital providers and investors into exclusive NYC territories — and route every borrower lead and off-market opportunity to one partner alone.
The model
Positioned for exclusivity, by design
Exclusive, never resold
Every borrower lead and off-market opportunity is delivered to a single partner. No shared lists, no bidding wars, no racing five brokers to the phone.
Territory exclusivity
We license one partner per lane — borough × loan program × deal size. When your territory is taken, it is closed. Your edge is structural.
Proprietary intelligence
Deal flow sourced from NYC public records — maturing $1M+ mortgages and aged ownership — surfaced before it reaches the open market.
Vetted counterparties
A curated network, admitted by application only. We protect the quality of the room on both sides of every introduction.
Who we admit
Two sides of every NYC transaction
Capital providers
- Direct lenders, banks & credit unions
- Private, bridge & mezzanine funds
- Exclusive borrower leads matched to your box
- Refinance demand from maturing mortgages
Investors & allocators
- Family offices & private investors
- Acquisition & opportunity funds
- Off-market owners primed to sell
- Aged-ownership & value-add pipelines
What partners get
Plans & add-ons
Everything is priced as flat, recurring advertising — the same whether we pass along two introductions or two hundred. Never per-lead, never a commission, nothing contingent on a loan closing. Pricing is set per territory; request a quote for your lanes.
The core subscription
Exclusive territory placement
A flat recurring fee to own one lane — a borough × loan program × deal-size band — and receive every borrower introduction and off-market signal in it, exclusively. Scale by adding lanes; go borough-exclusive to lock an entire borough.
- Exclusive borrower introductions in your lane
- One partner per lane — structurally protected
- Market Intelligence access for your territory
- Partner portal with your live pipeline
- Monthly, or annual at a discount
- Add lanes or go borough-exclusive anytime
Add-ons
Layer these onto a territory subscription.
Featured & sponsored placement
Rise above your category and reach borrowers browsing the directory.
- Featured badge + priority ranking
- Homepage & category feature
- Sponsored market-report placement (labeled)
Market Intelligence Pro
The maturing-loan and permit pipeline, filtered to your exact territory.
- Your borough, program & deal band
- Monthly refresh + maturity alerts
- Exportable, de-identified summaries
Managed direct mail
Done-for-you outreach to owners with maturing loans in your lane.
- We design, print & mail; you approve
- Direct mail — outside TCPA & CAN-SPAM
- Available after counsel review of the campaign
Are you a broker, attorney, CPA, or other advisor who sends deals our way? See the referral partner program.
1
partner per lane
Borough × program × deal size
100%
exclusive delivery
Never resold, never shared
By application
admission only
Territories close when filled
Live availability
Which territories are still open
Exclusivity is real and finite. Each lane — a loan program, in a single borough, at a deal-size band — is licensed to one partner. This board updates as territories are claimed.
| Program | Manhattan | Brooklyn | Queens | The Bronx | Staten Island |
|---|---|---|---|---|---|
| SBA 7(a) | |||||
| SBA 504 | |||||
| Conventional CRE | |||||
| Bridge Loan | |||||
| Construction | |||||
| Multifamily | |||||
| Hard Money | |||||
| Fix & Flip |
Apply
Request your territory
Create your partner account and tell us where you deploy capital. If a lane is open and you're a fit, our partnerships team confirms your exclusive territory.
Exclusive access
Your territory is yours alone — structurally protected.
Qualified, matched flow
Only deals that fit your box and deal size.
Off-market advantage
Opportunities surfaced before the open market.
How the arrangement works
- Flat advertising placement fee. Partners pay a fixed, recurring fee to hold exclusive placement in a lane. The price is the same whether we pass along two requests in a month or two hundred. No commission, no share of points or loan proceeds, nothing contingent on a loan closing.
- Introductions, not brokerage. We deliver borrower-submitted requests and public-records intelligence. We do not originate, underwrite, or negotiate loans, and we do not act as your agent or represent you to any borrower.
- Contact rules travel with the request. Borrowers reach you by email unless they gave separate, express consent to calls and texts. Where they didn't, no phone number exists in the record — we discard it rather than store it. Calling a borrower who withheld consent is your liability under the TCPA, and grounds for us to end the arrangement.
- You handle your own compliance. Partners are independent third parties, solely responsible for their own licensing, registration, advertising, telemarketing, and lending practices — including any New York license required to lend or broker.
- Business-purpose deals only. Every borrower affirms their request is for a business, commercial, or investment purpose. We do not accept or route owner-occupied residential mortgage requests.
Full terms in our licensing & disclosures statement.